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I Listened to 1000 B2B SaaS Sales Calls

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Re: I Listened to 1000 B2B SaaS Sales Calls

#81

I didn't expect to learn much from this article - but it actually really resonated with me. I often am responsible for purchasing decisions and found much of the advice to sales reps really insightful. (1) The number one thing that bothers me is when I reach out to a company to explore their product and I get scheduled with a BDR who's sole job is to "qualify" me as a lead. I know BDRs are in a tough spot - but if yo…

Yes - make your product usable enough so that even a BDR can demo it

Re: I Listened to 1000 B2B SaaS Sales Calls

#82
post #13
post #10

> In most sales orgs, calls are being recorded by Zoom, > Gong or Chorus. To my surprise these calls are littered > with countless discussions of health. IMHO that sales calls are recorded is the bigger issue. People talk about their health in video chat because they feel it's a private conversation. I wouldn't shame people for talking about private matters but rather question why 1000 sales calls were (long-term?) r…

Sales calls are recorded for a number of reasons. Most of them good for the customer. You should be happy people want them recorded it means they care

LOL. They're recorded so they can find the firmware hack into the customer's mind where if you say "cybersecurity" the chance of your sale goes up 20%. You don't need to lie and say it's for the customer, it's so you can get your wife a GLS550 instead of a GLS450

Re: I Listened to 1000 B2B SaaS Sales Calls

#84
post #78

Earlier quoted context omitted.

These calls exist because companies have learnt from wasting their time talking to people who can't afford it, aren't the decision maker and aren't interested in purchasing any time soon. The conversion rate of the sales profession is really low, and it can easily get an order of magnitude worse without qualification.

They’re still talking to them. They’re just wasting everyone’s time.

A lower ranked salersperson does the qualifying. The more trained ones do the selling. They are optimizing their resources and for a big purchase, the buyer is expecting a more involved process than one-click checkout.

Re: I Listened to 1000 B2B SaaS Sales Calls

#86
For fun, I tried summarizing the article with copy.ai's explain like I am five and did some hand tuning. I removed the sections on personal information, paying list price, product led growth, the salesforce automation / data collection, and a few others.

https://fire.posthaven.com/hhQ0kYwTXbwhUFxjAqQu8IlT

Let me if I should do more of these publicly.

Re: I Listened to 1000 B2B SaaS Sales Calls

#87

Earlier quoted context omitted.

Often BDR calls don’t even focus on if the product is a good fit - it’s “how much budget do you have?” “Are you the decision maker?” “When are you looking to make a purchase?”. That’s, frankly, a waste of time for me. It’s one thing to have an initial call to show off core functionality and see if there’s a good fit - but if the focus is just trying to determine how much money I have, then it’s going to leave me fair…

These calls exist because companies have learnt from wasting their time talking to people who can't afford it, aren't the decision maker and aren't interested in purchasing any time soon. The conversion rate of the sales profession is really low, and it can easily get an order of magnitude worse without qualification.

Which is ironic because often times companies refuse to give budget numbers unless I sit through a damn demo first....

At this point I strongly disfavor companies that do not publish their retail prices. everyone from Microsoft to SpaceX can do it, there is ZERO excuse for companies not doing it today

Re: I Listened to 1000 B2B SaaS Sales Calls

#88
post #10

> In most sales orgs, calls are being recorded by Zoom, > Gong or Chorus. To my surprise these calls are littered > with countless discussions of health. IMHO that sales calls are recorded is the bigger issue. People talk about their health in video chat because they feel it's a private conversation. I wouldn't shame people for talking about private matters but rather question why 1000 sales calls were (long-term?) r…

I am always amazed when people talk about personal things on business calls

I would NEVER do that. Outside of generics like "I went to the beach for vacation" I do not even talk about health or deeply personal things with co-workers I have worked with for over a decade. let alone some random salesperson I just meet.

It is crazy.... of course I have no social media presence under my own name, and can not even conceive of posting my life on said social media growing up in the 80's in grained into me that desire for anonymity

Re: I Listened to 1000 B2B SaaS Sales Calls

#89

Earlier quoted context omitted.

Often BDR calls don’t even focus on if the product is a good fit - it’s “how much budget do you have?” “Are you the decision maker?” “When are you looking to make a purchase?”. That’s, frankly, a waste of time for me. It’s one thing to have an initial call to show off core functionality and see if there’s a good fit - but if the focus is just trying to determine how much money I have, then it’s going to leave me fair…

These calls exist because companies have learnt from wasting their time talking to people who can't afford it, aren't the decision maker and aren't interested in purchasing any time soon. The conversion rate of the sales profession is really low, and it can easily get an order of magnitude worse without qualification.

These kinds of calls should really just be emails. Forcing a synchronous meeting to essentially fill in a form is dumb.

Re: I Listened to 1000 B2B SaaS Sales Calls

#90

I didn't expect to learn much from this article - but it actually really resonated with me. I often am responsible for purchasing decisions and found much of the advice to sales reps really insightful. (1) The number one thing that bothers me is when I reach out to a company to explore their product and I get scheduled with a BDR who's sole job is to "qualify" me as a lead. I know BDRs are in a tough spot - but if yo…

Just to be clear, did you learn these things from the article or you just agree with them but already knew them?
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