Earlier quoted context omitted.
On the other hand, real world performance is really the only useful metric for matrix multiplication. I don’t really care about the theoretical performance, or the number of operations. Not disagreeing with your take that the claim is grandiose, just pointing out that finding a generalizable way to automate the improvement of what is almost certainly the most important mathematical operation a computer can do is wort…
Surely theoretical improvement begets real world, especially in the context of highly specialised hardware. It was with theoretical performance improvement that motivated the creation of SIMD and led to real world speed ups.
SIMD, and vector processors like it was called in the 70s, delivered practical speedups in simple benchmarks right away but most applications dont't take advantage because of SW engineering reasons. Whereas big-O improvement ignores important components of performance per unit of time (memory access and constant factors) and is purely theoretical in an essential sense.