I say it's over-rated. You don't need a huge amount of "sysadmin/devops", that's only now becoming a thing since we started calling it that. Before it used to be that backend devs just had intimate knowledge of how their service was running on a system, and most likely had to login and debug a multitude of issues with it. 99% of backend devs used to (maybe not so anymore now with "devops" et al) be more than capable of administering a system and keeping it chugging along as well as setting it up. It might not be 100% bulletproof or consistent or whatever, but more than enough for a company or service starting up.
We've lost that, and now everyone thinks we need "sysadmin/devops" for simple and moderately complicated deploys. Heck, most of the guides are out there, follow them. Also, ready-made images and docker containers are amazing these days with config built in. If you look-for or hire devops, you get K8s and all the "formal" items they'll bring with them. You don't need CI/CD for the first 6 months, just PoC the damn thing, get an MVP out and start getting users/customers, the rest will follow.