Earlier quoted context omitted.
All which can be learned through focus groups and internal feedback, no need to further confuse and frustrate your users.
After you have the engine running, the marginal cost of an A/B is probably smaller than a focus group test. So if you really believe in focus groups for the results and you are also ambitious enough - probably this means go for A/B. Disclaimer: just thinking, not knowing the costs
Have we done an A/B test for A/B testing where we test A/B testing…