Wish I had heard about this sooner. Are they going to produce more or is this it?
More are coming, and they've announced it will also be sold online. The in-store-only thing is just temporary.
Omega Swatch Speedmaster
81–90 of 142 posts
Re: Omega Swatch Speedmaster
#82Sold out and for 10x the price on ebay...
They're not limited. Wait a few days and it will be back in stock everywhere.
Re: Omega Swatch Speedmaster
#83Earlier quoted context omitted.
Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.
I don't know about watches, but Porsche does make a Corolla competitor; the VW Golf. I'm sure the analogy isn't perfect, but obviously large manufacturers want to compete across market segments which is why the same company makes Audis and Bugattis as well. Also, as someone who's not that into watches - the Neptune and Mercury Swatches are gorgeous.
But they didn't compromise the Porsche brand to do so.
Brand prestige is huge. A much better example here is the Volkswagen Phaeton. A truly stunning product at a great price point - significantly better than the luxury cars it competed with - but it failed because no one wanted to spend their luxury money on a brand associated with affordable normal products.
Re: Omega Swatch Speedmaster
#84I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.
I think this is a brilliant idea. I can imagine this would be a fantastic start watch for the younger crowd. Much better than the Rolex shenanigan that's going on their were a mass produced $6.000 costs you $35.000. People are starting to look for alternatives for Rolex. Why $35k when you can get a nice Patek or Lange for the same price with much better build quality and finishing?
Isn’t a Patek even more impossible to obtain than a Rolex?
Re: Omega Swatch Speedmaster
#85Whoever did the marketing on this is a genius, since the release created near-riots in Singapore:
https://cnalifestyle.channelnewsasia.com/style-beauty/omega-...
The craziest thing is that this is not a limited edition, since the planned production run is hundreds of thousands, and probably more now given the hype.
Re: Omega Swatch Speedmaster
#86I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.
I agree, but to be fair: 1. It has generated significant attention- which has value. 2. Like a BMW 1-series, I imagine the idea is that once people have the "beginner" version, they'll aspire to upgrade to the real thing. It gets people "on the boat". 3. Rolex sells a cheaper version of their flagship watch under the Tudor brand- it's virtually identical and hasn't diluted Rolex's brand value. 4. The funky colors is…
Omega is a subsidiary of the Swatch Group, it's all the same company.
Re: Omega Swatch Speedmaster
#87I really don't get the appeal. It's not even mechanical.
You're paying just for the branding.
Re: Omega Swatch Speedmaster
#88Earlier quoted context omitted.
I agree, but to be fair: 1. It has generated significant attention- which has value. 2. Like a BMW 1-series, I imagine the idea is that once people have the "beginner" version, they'll aspire to upgrade to the real thing. It gets people "on the boat". 3. Rolex sells a cheaper version of their flagship watch under the Tudor brand- it's virtually identical and hasn't diluted Rolex's brand value. 4. The funky colors is…
Omega is a subsidiary of the Swatch Group, it's all the same company.
Next you're going to try to tell us that Lamborghinis are made by VW.
Re: Omega Swatch Speedmaster
#89Earlier quoted context omitted.
How would the brand lose "dignity" by doing a coop with their mother brand? Do you perceive the value of a OMEGA watch by the marketing instead of the watch making?
Let's not be naive, if the market gave a shit about substance over marketing, we'd all be wearing Seikos and driving Toyotas.
Are we not?
I have a more expensive watch but my daily d(r)iver is a Seiko SKX009. Indestructible and with a bracelet upgrade it looks great. And here in Asia you see a lot of marketing for Seiko, and tons of shops. And there’s always Grand Seiko if you want to make watch snobs STFU. Or mods if you want to out-nerd the watch nerds.
I don’t own a Toyota yet but I probably will buy one soon!
Re: Omega Swatch Speedmaster
#90Earlier quoted context omitted.
They're trying to shut down the replica market
Then they should have gone with an ETA automatic movement. They have access to them, and at this point the high end rep market is using high quality automatic movements. Besides, the whole point of the replica market is to have an omega on your wrist, not a Swatch.
That would have dramatically increased the cost of the watch though, to the point that I don't think it would have made such an interesting proposition for customers.