Earlier quoted context omitted.
I've recently begun thinking that Google can't, in fact, improve their search results. They've forced the algorithmic landscape of available data onto a local optima because of seo and financial incentives. The only way they could improve results would be the cooperation of all players - website owners would have to agree to not try to game the algorithm, which will never happen. Everything is so oriented around gami…
Let me very slightly push back: Google can't improve their search results without changing how they approach the problem. Now, it's Google, so the odds of them changing their approach is basically zero. But, it's my belief that for instance, a review team of 50 employees whose only job is to look at common searches and the results and hunt down ... let's call it low quality links... and manually blacklist them and pa…
https://www.searchenginejournal.com/google-eat/quality-rater...