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Twitter misses ad revenue and user growth estimates

reuters.com

81–90 of 444 posts

Re: Twitter misses ad revenue and user growth estimates

#81

It beggars belief that people don't think the numbers from any of these companies are completely fraudulent. Has anyone been on Twitter? Bots, spam, etc.

If their numbers are completely fraudulent why would they release fraudulent numbers indicating they missed their targets?

Re: Twitter misses ad revenue and user growth estimates

#82
post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

> The juice just ain't worth the squeeze.

Thus triggering the headline "missed user growth estimates".

Re: Twitter misses ad revenue and user growth estimates

#83

FB deservedly gets a lot of criticism. I personally feel Twitter doesn't get its fair share of blame. IME Twitter is the most toxic social media platform out there. Twitter deserves a fair share of blame for the divisive political culture we live in right now. I hope these companies go bankrupt and it'd be nothing but a blessing for humanity.

But how can you blame Twitter for the divisive political culture when “we” are the ones generating the content? I’m not sure if I understand how Twitter is systematically dividing the culture. I really don’t think Twitter is the root cause of this. But I may be wrong.

Twitter optimises for engagement. That's not optimising for controversy, but it's close. Shiri's scissor statements[0] aren't the fault of the people writing the training data; they're the fault of the people making them.

Twitter doesn't synthesise things, but it fosters an environment where people are driven to write more controversial, outrageous, engaging things by tight-loop-feedback classical conditioning. It's not magic – the people posting such things are partly to blame – but Twitter wouldn't have half as many problems if it just showed random tweets to people. Instead, it shows people what it thinks will keep people on Twitter; short term, that works, but long-term it destroys Twitter's value (and value of everything Twitter touches, as a side effect).

[0]: https://slatestarcodex.com/2018/10/30/sort-by-controversial/

Re: Twitter misses ad revenue and user growth estimates

#84
post #76
post #11

Twitter has been an absolute mess over the last few years. Through the explore tab, they aggressively promote topics that I have no interest in: k-pop, fashion, reality TV, telenovelas and birthdays. And there's no way to tell them that I don't really care about those topics, you can't even hide them. The trending topics used to be a very good way to know what's happening. Being the pulse of the planet was achieved.…

Nah, TikTok is much, much worse since their algorithm and the nature of the UX is so much better at it. We only think Twitter is the king of this because we have so much experience with it after 10+ years. You have to aggresively curate your For You page constantly to stop TikTok from throwing a bombastic opinion piece at you

> You have to aggresively curate your For You page constantly to stop TikTok from throwing a bombastic opinion piece at you

As you regularly hear people say about TikTok.. "ive never seen that on my FYP". I think honestly you react in a certain way to the opinion pieces dude. Do you comment on them? Share them? Linger? Just scroll on and leave it alone...

Re: Twitter misses ad revenue and user growth estimates

#85

FB deservedly gets a lot of criticism. I personally feel Twitter doesn't get its fair share of blame. IME Twitter is the most toxic social media platform out there. Twitter deserves a fair share of blame for the divisive political culture we live in right now. I hope these companies go bankrupt and it'd be nothing but a blessing for humanity.

But how can you blame Twitter for the divisive political culture when “we” are the ones generating the content? I’m not sure if I understand how Twitter is systematically dividing the culture. I really don’t think Twitter is the root cause of this. But I may be wrong.

I mean Marshall McLuhan's entire career is practically about this.

A medium of communication is not neutral. A book is not just word of mouth stories written down. There is a feedback loop in there that a book becomes something entirely different.

I mean if we take things to extremes and make a platform that we can only communicate with 4 letter words, what words do you think are going to dominate engagement and take over the platform?

Re: Twitter misses ad revenue and user growth estimates

#86
post #15

Earlier quoted context omitted.

Profit isn't very meaningful without a lot of context. A growing business could plow all of their would-be profits back into growing their business, making it look like they are losing money. Or a failing business could cannibalize itself to get a couple quarters of profits at the cost of destroying its long term prospects for success. Revenue is a much more concrete figure that sort of tells its own story, unlike pr…

> Revenue is a much more concrete figure that sort of tells its own story, unlike profit. No single number tells any story on its own. You can have $1T revenue tomorrow. Just sell $10 bills for $1.

[deleted]

Re: Twitter misses ad revenue and user growth estimates

#87
post #15

Earlier quoted context omitted.

Profit isn't very meaningful without a lot of context. A growing business could plow all of their would-be profits back into growing their business, making it look like they are losing money. Or a failing business could cannibalize itself to get a couple quarters of profits at the cost of destroying its long term prospects for success. Revenue is a much more concrete figure that sort of tells its own story, unlike pr…

> Revenue is a much more concrete figure that sort of tells its own story, unlike profit. No single number tells any story on its own. You can have $1T revenue tomorrow. Just sell $10 bills for $1.

So like most tech unicorns

Re: Twitter misses ad revenue and user growth estimates

#88
post #49
post #5

Is there some reason articles like this doesn't include profits? Revenue is specified along with a number of other key metrics, but not profit. The overall conclusion seems to be the same as with Meta last week: It's going well, but not as well as predicted. The slower than expected growth is only a problem, because the stock market likes predictability and will punish any company unable to correctly foresee the futu…

Because profit doesn't matter as much for a growth story, growth does. They do it to themselves... in the face of this 'miss' the CEO continues to pitch the growth story: https://www.theverge.com/2022/2/10/22925114/twitter-earnings... So it should be no surprise when the financial reporters and markets flog them when they miss.

For reference, Amazon would have had $1.8 billion in losses had it not been for AWS's insane profit [0].

https://www.geekwire.com/2022/amazon-would-have-posted-1-8-b...

Re: Twitter misses ad revenue and user growth estimates

#89
post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

> I have never encountered a more hostile website, or company for that matter, towards innocuous behavior.

Instagram pulled that same crap a couple of years back, and I haven't visited since.

Re: Twitter misses ad revenue and user growth estimates

#90
post #15
post #5

Is there some reason articles like this doesn't include profits? Revenue is specified along with a number of other key metrics, but not profit. The overall conclusion seems to be the same as with Meta last week: It's going well, but not as well as predicted. The slower than expected growth is only a problem, because the stock market likes predictability and will punish any company unable to correctly foresee the futu…

Profit isn't very meaningful without a lot of context. A growing business could plow all of their would-be profits back into growing their business, making it look like they are losing money. Or a failing business could cannibalize itself to get a couple quarters of profits at the cost of destroying its long term prospects for success. Revenue is a much more concrete figure that sort of tells its own story, unlike pr…

So how well does revenue tell a story if you have negative unit costs?

If you keep losing money, you eventually run out.

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