You wrote elsewhere that you validate within the first four weeks. How exactly do you do that? What if you have no Twitter following or very little social media presence? How can you get people to listen to you and say yes/no? I’ve tried micro startups in the past. I build a landing page, get Google AdWords, maybe put out a post on Reddit or HN, and then…nothing. No signups, no comments. Maybe I’ve just picked the wr…
Think about it like this. If you show the product to a handful of people that you imagine to be ideal users, and NONE of those people are excited enough about your business to share it with others, then what chance of success do you really have?
To give you a concrete example. I made an app that was a pretty revolutionary take on reading short stories. I had a few friends try it out, all of whom were passionate readers. They said they liked it, but I could see that none of them opened it again after their initial test. To me, that was all the signal I needed to pivot to something else.