Like, why. Why ANY OF THIS. Why a big "important sounding" announcement for something so trivial? Why encourage or tolerate an operating system (slash ecosystem of apps) with such a limited view of choice? Announcements like this really lay bare the collective dumbing down that these centralized ecosystems encourage.
Someone's going to respond with "people don't like thinking about choices for things and just want simplicity," and I will point you to an American grocery store to remind you what utter BS that is. This is monopoly(ish) leveraging, perhaps not at its most harmful, but it's really silly.