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The Financial Times’ 404 page

ft.com

81–90 of 96 posts

Re: The Financial Times’ 404 page

#83

I wonder if this 404 page is still being considered by search engines for SEO purposes

If it returns a 404 status code then search engines will generally effectively ignore it

In fact Google even attempts to detect "soft 404s" and will not index those either. That's when it thinks the content wasn't found but the server still returned a 200 response. This can happen in any application but I think they developed it with SPAs in mind

Re: The Financial Times’ 404 page

#84
post #81

I too inserted a themed-joke in my personal website with short stories: https://crooked.ink/notfound I really do like funny 404 pages, they add something unique to the browsing experience.

That's a lovely site, the design really gives me e-book vibes.

Thank you! That was my intention :)

Re: The Financial Times’ 404 page

#85
post #81

I too inserted a themed-joke in my personal website with short stories: https://crooked.ink/notfound I really do like funny 404 pages, they add something unique to the browsing experience.

I remember a 404 page with the following (I don't think it was unique to that website):

> Once upon a midnight dreary, While I websurfed, weak and weary, Over many a strange and spurious website of hot chicks galore,

>While I clicked my fav'rite bookmark, Suddenly there came a warning, And my heart was filled with mourning, Mourning for my dear amour.

>'Tis not possible!, I pleaded, But my browser, so conceited, Remained blank, I then repeated, Just a blank and nothing more.

>With a scream, I was defeated, For my cookies were deleted, So i begged, no longer seated, "Give me back my free hardcore!"

>Then, in answer to my query, Through the net I loved so dearly, Came its answer, dark and dreary: Quoth the server, 404

Re: The Financial Times’ 404 page

#87

I wonder if this 404 page is still being considered by search engines for SEO purposes

If it returns a 404 status code then search engines will generally effectively ignore it

Freakonomics: there is a surprising and commonly undervalued secondary market for 404 pages, and you just realized you purchased a bootleg, which is nevertheless priceless: https://archive.md/MzOrc

Re: The Financial Times’ 404 page

#89

The level of care and attention to detail isn't limited just to their 404's - I find the FT is the best paper out there for macro issues.

I think I recall Chomsky saying something along the lines that the financial press is the most reliable because it isn't in their economic interest to mislead their audience.

I think this is the relevant clip: https://www.youtube.com/watch?v=QsESsHZNoO4

Re: The Financial Times’ 404 page

#90
post #17
post #13

Earlier quoted context omitted.

There seems to be a bug that sometimes it responds with an empty page (0 content length) with a 404 code, and sometimes it responds with a full 404 page.

I see. It seems that I was getting the empty page half an hour ago for just that link. Now it’s taking me to the full page.

Most likely there's a guru meditation error somewhere in the chain due to all HN regulars hitting that page...
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