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Ask HN: Is it just me, or is the inbox is the worst place for newsletters?

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Re: Ask HN: Is it just me, or is the inbox is the worst place for newsletters?

#81
I've found that most places offer the same content in an RSS feed as their newsletter. I prefer the terminal newsboat RSS reader running in Docker. : https://newsboat.org/ https://github.com/newsboat/newsboat ...and lynx is also in the container for browsing.

Re: Ask HN: Is it just me, or is the inbox is the worst place for newsletters?

#83
post #80
post #47

Earlier quoted context omitted.

The absolutely most important reason: everyone has an email address. It’s not just the least common denominator, it’s pretty much the only common denominator. RSS practically does not exist outside the tech scene.

Everyone having an email address is a false assumption, or a bad generalization. There are people among us without one, and owning a phone number instead. I'm not sure along which lines the divide falls though. Younger? Less western? Less businessy? It's still possible that the people who would be interested in a newsletter are the same people who have email addresses.

I used the word "everyone" rhetorically, of course. The point is, to a first (and second) approximation everybody uses email and nobody uses RSS.

Re: Ask HN: Is it just me, or is the inbox is the worst place for newsletters?

#87

I'm on the other side of the issue. I have 10000 subscribers with a 0.6% Spam rate. That's technically high, despite me getting all emails voluntarily and not even offering a freebie for signing up. Anyway, can't use Facebook/IG/Reddit/Twitter because of the algorithm. Can't email more than 4 times a year due to spam filters. I still pay hundreds of dollars a year to reach people via email octopus and Amazon.... And…

If you're sending just 4 times a year, people will have forgotten you when you send them a message. That could be at the core of your problem: You send so rarely that people don't even remember signing up for your email list. You've got to build and maintain a strong relationship with your subscribers. Always provide value when emailing. Stick to your promise (the reason they signed up) when emailing. Email often enough that they won't forget you. Once a month, at a minimum, and 2-3 times in the first week after they subscribe.

Re: Ask HN: Is it just me, or is the inbox is the worst place for newsletters?

#88
Different media have different affordances and cultures.

I happen to think:

email is for discussion with people, and occasionally for notifications/reminders

chat systems are for talking in near-realtime

Usenet is for long slow public conversations

forums are like Usenet but worse for reading

RSS is for reading periodic content - comics, newspaper articles, magazine articles, columns, blogs

Newsletters are clearly periodic content, so RSS is the way.

Re: Ask HN: Is it just me, or is the inbox is the worst place for newsletters?

#89

I'm on the other side of the issue. I have 10000 subscribers with a 0.6% Spam rate. That's technically high, despite me getting all emails voluntarily and not even offering a freebie for signing up. Anyway, can't use Facebook/IG/Reddit/Twitter because of the algorithm. Can't email more than 4 times a year due to spam filters. I still pay hundreds of dollars a year to reach people via email octopus and Amazon.... And…

If you're sending just 4 times a year, people will have forgotten you when you send them a message. That could be at the core of your problem: You send so rarely that people don't even remember signing up for your email list. You've got to build and maintain a strong relationship with your subscribers. Always provide value when emailing. Stick to your promise (the reason they signed up) when emailing. Email often eno…

I've tried this. It didn't work and I got put on probation.
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