Earlier quoted context omitted.
> It speaks nothing of ‘fitness’ in any useful sense beyond ‘was successful at mating’. That's the definition of fitness. https://en.wikipedia.org/wiki/Price_equation
And yet this still speaks nothing to the 'purpose' implied by so many. Even the article says it's a statistical reality and nothing more.
The idea of intention is something that only emerges after some abstraction. It’s just as much a metaphor when applied to humans as when applied to evolution, and just as valid.