I agree with this. Make up your own new word for the new product. Tufu isn't "bean cheese". People don't need "to be fooled" in order to get them to try highly processed plant products. Truth in advertising and all that. If you're selling processed plants or insects, great, market it and label it as such. If it's yummy, people will lap it up.
This is stupid. Meat is not solely used to describe the output of slaughter. I'll even help you out: https://www.dictionary.com/browse/meat We've used "meat" to describe lots of things that we eat for a very long time. This is purely bending the knee to a lobby and hyper regulation of enterprise. It makes sense since that's a core value of republican... wait a second! What's happening? What about free enterprise and…
That's not a very good argument. Those other uses are only valid in very specific contexts. If someone ordered "extra meat" for their sandwich, and the restaurant threw in some apple slices (as in meat = "the edible part of anything, as a fruit or nut"), pretty much everyone would find that to be scammy.
> Nobody is fooled. It's called "Beyond Beef," not "Beef."
Yet. This fake "beef" is currently a trendy novelty product. If/when it becomes cheaper than real beef, I guarantee you that there will be concerted attempts to trick people into buying it.
These kinds of naming standards are necessary. For instance the difference between "frozen dairy dessert" and "ice cream" (which as a specific government enforced definition). They're both marketed like ice cream, but if I see the former label, I know not to buy it because it's cost-reduced crap (e.g. they whipped so much air into it it can't be called ice cream anymore).