I feel like people are conflating "Freedom of Speech" with the "Freedom of Platform". This is an important difference. If I send a letter to Bloomberg or The New York Times, no one would find it surprising or wrong when they decided to not publish it (for ANY reason). If I violate their commenter section policies, they remove it and no one blinks. They decide what's on their platform without answer.
I am not against the idea of governments guaranteeing certain freedoms and access to platforms, but they currently do not exist as far as I understand. Saying some right has been newly violated is somewhat silly, especially given that the subject in question is a member of a political party who has fought tooth-and-nail to preserve this exact right for businesses -- to arbitrarily chose who they do business with. That is what we're contending with.
TL;DR: The discussion needs to be recentered.