Earlier quoted context omitted.
The Atari 400/800 and the TMS9918 (TI 99/4A, Colecovision, etc.) are 320 pixels wide and were designed to run on those same 1970s home television sets, and they didn't have an overscan problem (maybe some sets did, but most didn't). I don't think the Apple II had to cut the screen width down to 280 pixels. That's the heart of the question. Did Woz think that 320 pixels would not fit, or did he cut the width down for…
Or, perhaps, he didn't want to pay for a video generator IC like a 9918 or 6845. If you look at the video generation circuit on an Apple ][ it's all done in real-time in TTL, alongside the DRAM refresh activity . And it's all crammed into the normally unused tock of the 6502, making this work with virtually zero overhead on the CPU. That's the reason why the memory mapping of the screen isn't linear to the physical d…
Overall, given memory expansion, the goofy screen didn't end up being too big of a deal. Most programmers made Y axis lookup tables and called it a day. The fact that the artifact color mapping repeated every word, two bytes, did have an impact in that it was generally faster to maintain two pre-shifted copies of software sprites though.