Am I reading this correctly in that they had a net loss in 2019 of $50.1 (42.4 adjusted) million dollars, and then in 2020 a net loss of $118.6 (68.2 adjusted) million dollars? (bottom of page 58) And that their plan is to just continue trying to upsell and acquire new customers? Hmmmm
Asana S-1
81–90 of 251 posts
Re: Asana S-1
#82According to the filing Asana has 1.2m paying users. Each user is worth maybe $1000. That puts Asana at 1.2bn. The median forward revenue multiple for public enterprise SaaS companies is 10x, and with 2020 revenues of 150mn that results in a 3bn market cap. A third data point is they raised 75M 16 months ago at a $900m post money valuation. With growth at 100% annually that puts their current valuation at 2.5bn or so…
Re: Asana S-1
#83Wow, this is a torrent of IPOs today. Investors / boards are wanting to get money out before things turn south I feel. Aside from that, I'm surprised how much it costs Asana on engineering R&D, for essentially a ticket management system. How does a team grow to ~300+ developers ($89M R&D) to figure out how to attach PDFs and videos to tickets, and email people when there's a change in status? (ok yes I'm oversimplify…
Is it possible to reach a S-1 with a decent valuation with just ~30 employees "market confidence"-wise?
Re: Asana S-1
#84Earlier quoted context omitted.
Very crowded market - not very sticky either relative to other SaaS type cos. I would avoid this one personally.
Am going to short this one once it is out- saying this as someone who has been a user.
Re: Asana S-1
#85Earlier quoted context omitted.
Yeah, what is going on at Asana? R&D costs outpacing revenue in the year before IPO really surprises me (from ~54% to ~62%). For comparison, Atlassian went from ~38% to ~36% in the year before IPO.
The thing that drives me absolutely bonkers with Asana (others do this as well) is that the freelancer has to upgrade their "free" account to roughly $70/month to get functionality like seeing a Timeline (think Gantt). Their pricing isn't clear that to upgrade to Premium (to get Timeline) says it's $10.99/month. It's not until you get to the next screen that it tells you it's 5x10.99/month because there is a five per…
Re: Asana S-1
#86Wow, this is a torrent of IPOs today. Investors / boards are wanting to get money out before things turn south I feel. Aside from that, I'm surprised how much it costs Asana on engineering R&D, for essentially a ticket management system. How does a team grow to ~300+ developers ($89M R&D) to figure out how to attach PDFs and videos to tickets, and email people when there's a change in status? (ok yes I'm oversimplify…
Costs a lot of money to build your own programming language and then throw it out. https://blog.asana.com/2017/08/performance-asana-app-rewrite...
Wow. Interesting.
Re: Asana S-1
#87According to the filing Asana has 1.2m paying users. Each user is worth maybe $1000. That puts Asana at 1.2bn. The median forward revenue multiple for public enterprise SaaS companies is 10x, and with 2020 revenues of 150mn that results in a 3bn market cap. A third data point is they raised 75M 16 months ago at a $900m post money valuation. With growth at 100% annually that puts their current valuation at 2.5bn or so…
Re: Asana S-1
#88Wow, this is a torrent of IPOs today. Investors / boards are wanting to get money out before things turn south I feel. Aside from that, I'm surprised how much it costs Asana on engineering R&D, for essentially a ticket management system. How does a team grow to ~300+ developers ($89M R&D) to figure out how to attach PDFs and videos to tickets, and email people when there's a change in status? (ok yes I'm oversimplify…
Costs a lot of money to build your own programming language and then throw it out. https://blog.asana.com/2017/08/performance-asana-app-rewrite...
Re: Asana S-1
#89Earlier quoted context omitted.
Snowflake, SumoLogic, Asana, Unity all filed S-1's today. 4 relatively large, well known companies filing IPO's today.
And AirBnB is much earlier in the process but has filed confidentially.