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YouTube TV sharply increases monthly subscription to $64.99

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Re: YouTube TV sharply increases monthly subscription to $64.99

#81
post #30

Earlier quoted context omitted.

YouTube is not the content producer, rather strikes deals with content producers. The reality is there is consolidation in the media world, with a few mega corporations managing most channels. They typically bundle a few channels together for vMVPDs/MVPDs, for leverage - “you want channel X, you must also get channel Y.” Source: I head a Product organization at a mega media org.

Honest question: why do big organizations do this? I mean, I get it: you're making people pay for stuff they don't need. You can charge a higher price despite users not actually watching everything they buy. Clearly, this tactic must work at some level, or else they wouldn't do it. On the other hand, there are users like me who take one look at that and say, "ew", and walk away from TV completely. And it's not like I…

Subsidizing new content and making it easily discoverable are the primary reasons for bundling. When new content comes to you for free with your existing purchase, the only thing stopping you from trying it out and potentially getting hooked is your willingness to commit time to it. If every piece of content had a price associate with it, people would be much less willing to try new things. This same principle applies at both the individual show level and at the channel level. The people selling you this content want you to consume as much as possible so you don't associate your purchase with a single show and end up canceling HBO once Game of Thrones ends.

You can see how this lack of bundling might impact content by looking at movies which are traditionally more a la carte. Movies are produced under the assumption that they all need to be financially self sufficient. The end result is that most content produced is either blockbusters based off big budget IP (which tries to address discoverability) or low cost and easy to produce content that can potentially be hugely profitable if it hits. The mid-budget TV (traditional TV mainstays like sitcoms would generally fall into this bucket) would likely disappear if everything was purchased a la carte.

It is also worth considering that most of the streaming content providers all do the same bundling as the traditional powers like Viacom. The difference is that the Netflixes of the world don't organize their content into channels. However there are definitely different verticals within these companies. Netflix has one for comedy[1] that is the equivalent of Viacom's Comedy Central, they just don't actively separate this content from the rest of their catalog.

[1] - twitter.com/NetflixIsAJoke

Re: YouTube TV sharply increases monthly subscription to $64.99

#83
post #79

For any YouTube TV PMs reading, I just added an event to my calendar marking the day I'll cancel my account. Thanks for the helpful reference to the exact date my current rate expires. Spectrum is offering more channels for $45/month and you don't even need a cable box if you're using an Apple TV. YouTube TV is an OK service that is very rough around the edges and I won't miss it a single minute after I cancel. "This…

Just cancel now. You still get the rest of the current month you paid for and there's no need to worry about forgetting. I just cancelled mine. "Rough around the edges" is a nice way of describing an app that doesn't play what I click on but random shit it feels like.

You don't think announcing this rate hike on the morning of the last day of the Q2 is coincidence? Sounds like most people's accounts are scheduled to renew in August, which would be much more impactful if we all waited until then to cancel. The knee-jerk cancelations today are fully expected and accounted for.

Re: YouTube TV sharply increases monthly subscription to $64.99

#85

That cost is nearly double it's original price 3y ago, and looking at the recent channel additions -- I'm not sure the users will be convinced it's worth the extra cost. I wish someone would have a selection like: $5 - one channel $7 - two channels $10 - five channels $20 - fifteen channels (you pick) $50 - 40 channels (we pick) $50 + $15 - 40 channels (the $50 package), plus

All I want is CNBC and baseball. I can subscribe to MLB.tv which covers baseball, but as far as I can tell there is not a reasonable way to get CNBC a la carte. Paying for CNBC Pro is $30/month and that seems more than I'd like to pay.

CNBC averages around 250k primetime viewers (under 200k during the day). Its top show attracts fewer than 400k. Imagine how much lower viewership would be if it wasn't a "free" channel. There's essentially no economic model that allows them to stay in business in an a-la-carte world. But if they are guaranteed to be in 80 or 100 million homes via bundling, then yes it can (and does) work.

https://ctv.kwayisi.org/networks/cnbc/

Re: YouTube TV sharply increases monthly subscription to $64.99

#87

For any YouTube TV PMs reading, I just added an event to my calendar marking the day I'll cancel my account. Thanks for the helpful reference to the exact date my current rate expires. Spectrum is offering more channels for $45/month and you don't even need a cable box if you're using an Apple TV. YouTube TV is an OK service that is very rough around the edges and I won't miss it a single minute after I cancel. "This…

Same!

Re: YouTube TV sharply increases monthly subscription to $64.99

#88
post #23

What's more interesting to me is that Google only has ~2M YouTube TV subscribers. Perhaps there's newer metrics now. https://twitter.com/RichLightShed/status/1224454820309811202 That's nothing, and in my mind - doesn't bode well for the long-term prospects of the service. I've been a subscriber for about a year, but with the price increases, and the interface on AppleTV that seemingly wants to always show me Tennis w…

That's $1.5Bn/year in revenue for a 3-year-old product that just rebroadcasts content. How is that "nothing"?

Revenue means nothing. Is it profitable?

Re: YouTube TV sharply increases monthly subscription to $64.99

#89
post #34
post #23

What's more interesting to me is that Google only has ~2M YouTube TV subscribers. Perhaps there's newer metrics now. https://twitter.com/RichLightShed/status/1224454820309811202 That's nothing, and in my mind - doesn't bode well for the long-term prospects of the service. I've been a subscriber for about a year, but with the price increases, and the interface on AppleTV that seemingly wants to always show me Tennis w…

2M paying subscribers is 1B+ USD annual revenue — nothing to sneeze at!

It is if it’s not profitable.
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