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Facebook to Buy Giphy for $400M

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Re: Facebook to Buy Giphy for $400M

#81
post #54

Do slack and others pay Giphy when they integrate? Is that their main source of revenue or is it ads? I am wondering what makes them more attractive than someone like imgur for example.

Yes, they pay. Because it helps keeping users active, in case of Instagram, for example. And in slack's case, I think when you install the app you can have it for free (with limitations), or pay to remove said limitations. In that case, slack may not (IMO) pay then.

Re: Facebook to Buy Giphy for $400M

#82
post #28

Earlier quoted context omitted.

Most likely because their operational costs are borderline obscene due to reliance on Google Cloud for their ML pipeline and moving all their metadata to dynamodb.

ML? For what? It’s not like it finds the GIF you’re looking for. Serious question.

Most likely for buzzword value.

Re: Facebook to Buy Giphy for $400M

#83
post #15

These kinds of acquisitions intrigue me. what is valuation crieteria? from technical and innovation perspective, what part of it is worth millions?

The part where 300M people use it per month and the part where it's embedded into a large number of widely used apps.

Re: Facebook to Buy Giphy for $400M

#84
post #67

Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.

The other interesting thing about this one, is that they dont even attempt to license content do they? They dont have any content costs? Theres been this fake (steal) it till you make it, wild west approach to growth. Youtube, Buzzfeed, Imgur. You just host anybodys content regardless of if the poster is the owner, and once you get to scale, then you handle copyright and creating your own content so you arent as depe…

Facebook, Twitter and Google (YouTube) have used that strategy to ignore their obligations to filter their content by getting into some type of "too bug to fail" situation and throwing their hands up when they are asked to do their duty. Those products didn't fill a niche by innovating, they filled a niche by ignoring the obligations that were preventing others from filling the niche.

Re: Facebook to Buy Giphy for $400M

#85
post #67

Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.

The other interesting thing about this one, is that they dont even attempt to license content do they? They dont have any content costs? Theres been this fake (steal) it till you make it, wild west approach to growth. Youtube, Buzzfeed, Imgur. You just host anybodys content regardless of if the poster is the owner, and once you get to scale, then you handle copyright and creating your own content so you arent as depe…

GIPHY has agreements with pretty much all the major content studios, including ones historically protective of their content, such as HBO, the NFL and Disney.

Re: Facebook to Buy Giphy for $400M

#86
Imagine how many billions of Referrer headers Giphy gets every day. Imagine all the AI training material that comes in when people try to turn a search term into an image. $400mil for a human-curated dataset that pays dividends in ongoing harvestable data over time is chump change for Facebook.

Re: Facebook to Buy Giphy for $400M

#87
post #40
post #11

I would not be surprised if the blatant copyright infringement that is rampant on Giphy has scared off potential buyers in the past. I know, I know, there's an argument that it's fair use, but that doesn't mean that legal costs won't be incurred to make that argument, nor that the argument will be ultimately successful. I suppose if there's any company that's able to take on that legal risk, it's Facebook.

Are short clips that you see on Giphy a legal risk?

IANAL, probably fall under fair use?

Re: Facebook to Buy Giphy for $400M

#89
post #39
post #37

Earlier quoted context omitted.

TikTok could switch to Tenor, which is already what Discord and a few other services use.

I assume they must. Otherwise analytics sent to Giphy would make it too easy for FB to track growth.

Doesn't TikTok include the Facebook SDK already, thus giving them the metrics already (the SDK pings every time the app is brought into foreground)?

Re: Facebook to Buy Giphy for $400M

#90

Giphy shows good results but the search is quite slow IMO, I hope this improves in the future. If you haven't read Facebook by Steven Levy I recommend it, the book explains quite well what happened after the acquisitions of Instagram, Whatsapp, and Oculus.

> If you haven't read Facebook by... Thanks! This is exactly the sort of thing I love to read. Got anything else you can recommend?

Hatching Twitter, Elon Musk - Biography, The everything store (amazon)
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