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The article seems to indicate that Linked In has made a lot of money selling services.
$250mil/year is 1/100th of what they eventually got acquired for. Linkedin was probably eventually making more than that, too (need to look) but I'd be surprised if revenue was the main reason for LI's success, probably more of a nice to have...
Pricing Your Product
81–82 of 82 posts
Re: Pricing Your Product
#82Earlier quoted context omitted.
The First Round post “Madhavan Ramanujam–It’s Price Before Product. Period” captures about 80% of the value for startups so I would start there. Its at https://firstround.com/review/its-price-before-product-perio... I reviewed the book when it came out and extracted "9 Rules for Monetizing Innovation" at https://www.skmurphy.com/blog/2016/11/16/nine-rules-from-mon... There are better books on pricing: for a straight…
I've been working on a pricing project using a methodology largely influenced by Nagle's work. The premise is that it's possible to learn what customers value before pricing something and for the price to be optimized around customer value, and perceived value. It feels much more promising than other pricing projects I've been involved with. This podcast gives an overview of some of the thinking here: https://impactp…