It's not only that every app has a different style these days, but some of them change their style or add new features via auto-update every few weeks. Even office 365 (desktop version) does this. It's not just a usability nightmare, it's an accessibility one too (although the two go hand in hand most of the time). Imagine teaching some elderly neighbour how to write a word document, and after weeks of practice they…
I think we're in a strange bubble. Rapid iteration was a potential source of improvements (never going wrong since you can always adjust next week vs potential big fail every N years) and that it would yield better understanding of users by throwing every possible solutions at them. It will have to pop and rebalance itself because it leads to fatigue and false sense of progress.
> It will have to pop and rebalance itself because it leads to fatigue and false sense of progress.
Totally agree, it's ended up turning into a stream of pointless side-grades and regressions, forever.
Progress come from thoughtfulness, vision, and luck. You can't replace any of that with A-B testing and little experiments.