Why KPMG? Their competence is below average for an above average price hiding behind a big corporate name. Why answer thousands of questions, the majority could have just been a copy paste one liner. You're selling a side gig, not a massive company. Also why selling it in the first place and then not wanting to give up control by limiting how the buyer can/wants to do with HIBP? If he didn't want to give away control then don't sell, find investment, find sponsors, find a business model which pays the bills and allows you to hire staff so you can scale it yourself. Decide what you want first :)
EDIT:
I think the increasing exposure and interest in HIBP has made Troy fantasize about a potentially nice cheque which a buyer could write him which could put him into early retirement, but then he realised two things along the process which made him change his mind on selling:
- HIBP is not really worth the amount that could retire a family (interest value, website hits value, etc.)
- The fan messages gave him a bad concience
In the end the whole thing was not worth it.