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It was done to deceive ARIN which is why it is being considered wire fraud.
So if I sign up for a service with different email addresses to use the 2-week free trial over and over, I will be guilty of wire fraud?
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So, where does that leave advertising? The entire purpose of advertising is to get somebody to spend money on a product they otherwise wouldn't have.
Advertising has specific legal limits on what is deceptive. You can say ‘worlds best’ because that’s considered a subjective and meaningless statement, but lying about objective facts gets you into hot water. For example, peanut butter is legally required to have been made from peanuts.
The wikipedia page says a "puff piece" is journalistic puffery. Neat, I hadn't made that connection.