Mozilla suggests resetting the IDFA once per month...but that seems pretty trivial to workaround? If an app you used previously starts up and sees that your IDFA changed, it's easy for that app to know that the old IDFA and the new IDFA refer to the same user! This tracking is all possible because iOS gives every app on the device the same IDFA (advertising identifier [1]). They can then correlate all your activity a…
Unfortunately the majority of more or less useful or popular apps are also linked against various analytics/attribution platforms, often many of them at once. Mixpanel, Amplitude, AppsFlyer, Branch to name a few, plus Facebook and/or Google. In fact having any of the Google's or Facebook's SDKs means tracking, e.g. Maps, Login etc. Somehow these platforms have no problem with identifying users across their client app…
Ooooh, think of the GDPR fines!