Serious question. In the article it writes "all whilst operating as an independent non-profit organisation releasing open source software.". But this is right before talking about generating $5,000,000 in customer revenue and giving away 0% of the business. So when you're a non-profit, what happens with that $5,000,000 of business generated revenue? How much of a salary do you give yourself? Can you even give yoursel…
But all of the profits go right back into the company (e.g. no profit for the founders), which is a powerful thing.