Earlier quoted context omitted.
While I agree that the NBA has stand up and to do the right thing, I'm not sure that "incremental" is the correct description of the league's profits. I read an article very recently (NY Times, maybe?) that laid out the numbers, and the amount of money the NBA earns in China dwarfs its U.S. revenue. not like China is going to come up with their own basketball league It already has basketball leagues. And considering…
NBA annual TV revenue: $4B China (CCTV & Tencent) versus $24B USA (ESPN & TNT). Those numbers are outdated and incomplete, but basically describe the relative market size. Maybe you are thinking of rate of growth. EDIT: As tanilama pointed out my numbers are wrong. The USA (ESPN & TNT) TV deal is about ~$2.6B per year. The Tencent streaming deal is ~$1.5B over 5 years. I don't know about CCTV.
https://www.cbc.ca/sports/basketball/nba/nba-tv-deal-how-the...
Annually it says the revenue is 2.6B. Not sure how much revenue they are making from China on a yearly basis (Tencent's contract is 5 years).