While running a UX/UI design studio for B2B SaaS companies for 10+ years - I’ve seen the UX space evolve into a cult like crowd of designers with too many “gurus” and design research methodologies. Really, all you have to do is 2 things: # talk to your users. # look at your data/analytics It’s really not rocket science. These two metrics will take you minutes to find UX problems and opportunities in your product. The…
Too many UX people don't follow or even know what a proper user-centered design process looks like. Talking to users and looking at data is a lot of it. Testing is another critical component.
The other big part is to be methodical with how you do ideation, design, and prototyping.