Sweeping generalizations do not an argument make.
> these people want their services, actually expect them for free, continuously at the same standard.
Source? I'm sure most people would be willing to pay for a service in exchange for some reasonable level of privacy.
> don't have any real solutions on how they would be paid for other than some handwaving about breaking Google/Facebook up which apparently will solve everything.
The "breaking up Google/Facebook" argument is completely separate from the privacy argument. Strawman much?
> most people simply don't care about the level of tracking Facebook and Google do
Source?
> "No! If they understand how much they were tracked they'd care!", but I don't believe that's the case
Again, source? If you told the average person the amount of information that Facebook and Google have inferred from them, do you seriously think they would not care?
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There's no doubt that the data collection practices of Google and Facebook or pathologic. There is nothing stopping them from taking a more privacy-centric approach like Apple does and still make a ton of money.
But people have the mindset that corporations should be exempt from morality and that this is grounds for tossing considerations like privacy out the window. I'm getting the feeling you feel similarly.