From 2017 to 2018, they added 147 new paying customers. Of which, 57 were enterprise and based on their metrics claiming > 80% of revenue was from these "enterprise" deals, probably high dollar. Still, ~$50m in marketing/advertising spend to earn 147 new paying customers (340k/customer) seems high to my untrained eye. Do those enterprise deals and that "132% Dollar Expansion Rate" justify such high CPA? Those with ex…
Wait. What? 147 paying customers? I was personally one of those customers, paying like $100 a month, mostly just as a test. They really only added 147 paying customers? How many of them were just paying $100 a month for the base price?
> We had 1,582 customers and 227 enterprise customers as of December 31, 2018. This is an increase of 143, or 10%, in customers and 57, or 33%, in enterprise customers from December 31, 2017.
Page 72.
The same figure appears again in the table on page 76.