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An epidemic of fake influencers and the death of meritocracy

behindthequest.com

81–90 of 211 posts

Re: An epidemic of fake influencers and the death of meritocracy

#81

I think you could look at the value of an influencer as providing an aesthetic, much like an artist, but the kicker is that the influencer is driving ads and is part of a consumerist architecture. While true art is nourishing, influencing is about depriving someone of contentment by making them want something they don't have. I also think when we see people who are paid a lot, we want to like them, and feel as though…

would be very entertaining to see you being offered that option.

Re: An epidemic of fake influencers and the death of meritocracy

#82

Apologies if this is too meta, but all the claims of "ugh so glad I don't care about social media" and "what do influencers am I right????" feel really, really disingenuous on a forum run by a silicon valley incubator, where discussions of building products that run on advertisements regularly take place. I think there's a deeper truth that most people, including us here on HN, don't want to admit: humans are at not…

I agree with everything you're saying but this:

> How is the "influencer game" different from ads?

Big difference -> ads are specifically marked as advertisements as legally required. The legislation is wildly inconsistent for influencers (#ad etc)

Re: An epidemic of fake influencers and the death of meritocracy

#83

The OP is suggesting that some "influencers" who get paid to say/show they like something on instagram are "fake" because... they mislead the people who pay them about how many 'followers' they have? But other people are more "authentically" doing paid product placement, still without necessarily disclosing that to those they "influence"? I am unimpressed. It sounds like they're saying that only some people truly hav…

Well, this was written by one of those 'influencers' who is upset that she is having to compete with 'fake' influencers for ad dollars.

Ah, the old “poseurs” trope. It’s all fake and all about superficial selling of an image. I’m not sure if a new poser is any worse than a legacy influencer.

Re: An epidemic of fake influencers and the death of meritocracy

#84

The OP is suggesting that some "influencers" who get paid to say/show they like something on instagram are "fake" because... they mislead the people who pay them about how many 'followers' they have? But other people are more "authentically" doing paid product placement, still without necessarily disclosing that to those they "influence"? I am unimpressed. It sounds like they're saying that only some people truly hav…

I think it’s about them misleading the advertisers; which is actually fraud. I know a guy who bought 50k followers for a few hundred bucks and uses it to get free shit when he travels. I seriously doubt he’s the only one doing this.

Re: An epidemic of fake influencers and the death of meritocracy

#85
post #49
post #48

Earlier quoted context omitted.

> The shear number of typos Your being facetious, right?

> Your being facetious, right? ... Uh, did you intend to misspell that, just to drive home the point? Or did you actually make a grammatical mistake, while calling out another poster's grammatical mistake, who was him- or her- self calling out yet a third person's grammatical mistakes?

Trolls trolling trolls, etc etc

Re: An epidemic of fake influencers and the death of meritocracy

#86

The OP is suggesting that some "influencers" who get paid to say/show they like something on instagram are "fake" because... they mislead the people who pay them about how many 'followers' they have? But other people are more "authentically" doing paid product placement, still without necessarily disclosing that to those they "influence"? I am unimpressed. It sounds like they're saying that only some people truly hav…

Well, this was written by one of those 'influencers' who is upset that she is having to compete with 'fake' influencers for ad dollars.

And who is making money by doing a "submarine" PR piece on "influencer services"

Re: An epidemic of fake influencers and the death of meritocracy

#87

>I’m no Mother Teresa, I did my fair share of light-cheating at the beginning of this dark age Ok then.

I was just skimming, but did anyone else get the impression this guy was actually trying to teach people how to cheat, with the complaining tone just for deniability?

"submarine PR"

Re: An epidemic of fake influencers and the death of meritocracy

#88

Apologies if this is too meta, but all the claims of "ugh so glad I don't care about social media" and "what do influencers am I right????" feel really, really disingenuous on a forum run by a silicon valley incubator, where discussions of building products that run on advertisements regularly take place. I think there's a deeper truth that most people, including us here on HN, don't want to admit: humans are at not…

Influencers aren’t ads. Influencers are product placement.

Oh you thought it was a coincidence that every desk in MI5 has a Curvoiser bottle always pointing at the camera? Or that Black Panther chases a Mercedes not a Maseratti?

No such thing as a brand shown by accident.

Re: An epidemic of fake influencers and the death of meritocracy

#89

Apologies if this is too meta, but all the claims of "ugh so glad I don't care about social media" and "what do influencers am I right????" feel really, really disingenuous on a forum run by a silicon valley incubator, where discussions of building products that run on advertisements regularly take place. I think there's a deeper truth that most people, including us here on HN, don't want to admit: humans are at not…

That's all fair enough. I think the root of the complaint is that the influencers that people find objectionable just aren't very good at influencing, however that may be defined. Nobody appreciates blatant, yet poorly executed, attempts at marketing.

Re: An epidemic of fake influencers and the death of meritocracy

#90

Earlier quoted context omitted.

>What a miserable feeling, chasing numbers, producing and contributing nothing real to humanity. Yeah. This isn't exclusive to social media influencers, though.

The thing is, the people who do it don't know that's all they are doing. It's meaningful to them. False hope is a terrible thing.

Again, nothing special about social media/influencers here.

Are not most modern jobs like this?

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