The real change is going to happen when people can't tell a difference in taste and Walmart starts selling synthetic meat at a substantial discount to meat. At that point the consumer won't care just like the consumer doesn't care if their strawberry flavored cereal has real strawberries in it.
Burger King is introducing a vegetarian patty from the start-up Impossible Foods
81–90 of 663 posts
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#82The real impact of this kind of technology will be when it becomes cheaper and starts to interest the general public.
It's already most likely cheaper when you take into account false pricing signals due to the fact that the US meat industry is heavily subsidized through taxation. Add to that lower healthcare costs due to less heart disease and realistically it should be pretty cheap comparatively.
I've had this burger and I prefer the Beyond Burger, but the meat eaters that had it said it tasted just like a run of the mill fast food burger, so I'm hoping that it takes off with the health and environmentally conscious. If anyone can really make this work I'm thinking Burger King or McDonalds could, they are both excellent logistically and process wise.
This is exciting news in the food world and opens up a lot of choices for people looking for less heavy food choices.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#83The article says a 90% reduction in cholesterol for the impossible burger, but shouldn't a vegetarian option have 0 cholesterol?
Fats and oils have cholesterol. It's generally healthier types and lower amounts than meat sources though. It's not always zero.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#84Does it smell like beef when cooking? Part of BK's draw for me is the place smells like a backyard cook out.
The smells in some places are specifically manufactured. I'm sure the BK will still smell like a BK as this will be a minority of eaters.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#85I really hope McDonalds adds a veggie burger to their menu soon, too. I try to avoid meat, but often end up eating it in fast food for the convenience and due to a lack of alternatives.
Taco bell is a surprisingly good fast food option for vegetarians I've heard. You can make basically all their options meat-less and add options you like and you're good. (note I'm not vegetarian, just going by advice I've heard others mention this)
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#86> Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one. Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb. Second: When I tasted an Impossible Burger, it was awful. It…
> Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb. What about the other 95% of people you know who aren't vegetarians because they like meat a lot? > Second: When I tasted an Impossible Burger, it was awful. It tasted like a horrible veggie burger. Haven't had one myself, but the friends I've heard from (largely not vegetarians…
Go try a good veggie burger. They've been around a lot longer then the impossible burger, and taste a lot better.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#87Is it really better to make something "like" a meat product instead of just making a good vegan/vegetarian product? Since going lacto-ovo vegetarian myself, I just want tasty food, doesn't matter if it's "like" a meat product.
Small steps are important on any road of transition. People often don't like big changes, and are more likly to go back to their old habits when the difference is to big.
It's also important to understand how much food is tied to culture and identity. It's not simply a matter of convincing them it's healthier or kinder to animals.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#88I really hope McDonalds adds a veggie burger to their menu soon, too. I try to avoid meat, but often end up eating it in fast food for the convenience and due to a lack of alternatives.
Same here. McDonalds has long had veggie burgers available outside the US, most notably in India, but also in many of the (Arabian|Persian) Gulf countries.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#89I really hope McDonalds adds a veggie burger to their menu soon, too. I try to avoid meat, but often end up eating it in fast food for the convenience and due to a lack of alternatives.
Taco bell is a surprisingly good fast food option for vegetarians I've heard. You can make basically all their options meat-less and add options you like and you're good. (note I'm not vegetarian, just going by advice I've heard others mention this)
As a vegetarian, I'll testify to that.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#90I'm curious as to how Impossible burger compares on the health impact. I understand that it's plant based, but it seems to be highly processed and perhaps (not sure) loaded with bunch of chemicals and potentially unhealthy ingredients that make it taste like meat.
Hopefully that is not the case and it's not just a meat substitute but is also healthy. Can anyone with more details please opine?