On a side note: I think Pentagram did an amazing job with the WCC branding [1] in 2014. It's ridiculously non-conventional for a serious organization such as FIDE to adopt it. They did reject the proposal for Shuka Design for the new "pawnographic" (as it was hastagged on twitter) logo [2] for the 2018 championship and only kept the arms tangled up around a chess board. Still, its extraordinary and personally I love…
Edit: I was commenting on the 2014 design.