81–90 of 126 posts
Before I realized what this post really was, I tried to peel off the post-it note with my mouse. Now that's an entry that would have gotten some attention.
Earlier quoted context omitted.
The argument that the designers (/entrants) benefit isn't anything other than disingenuous posturing. Crowdsourcing doesn't give many people an 'opportunity' to try something new - it provides the client with cheap design. There's a very clear motivation behind providing design in this way, and the designer is always going to lose out.
The "designer" gets a little bit of scratch and exposure they never would have gotten otherwise. The "client" gets a design that meets their budget, and which is likely to be much better than what a professional designer would do for the same price. Who's losing out here?
Why would you think a novice on the web with Photoshop will automatically do better than a professional with experience and who is looking beyond making a cool design?
Logos aren't just pieces of art — they also brand a company. Crowdsourcing will never match a professional brand designer.
So cut out the stupid ego-drenched drama and just show the logo. He'll get a lot farther that way than demanding compensation up front anyway. Even if Gap rejects the logo, it will stand as a nice portfolio/concept piece if it is really good as guy claims.
Earlier quoted context omitted.
Alternately, crowdsourcing involves many people getting the chance to try their hand at something that, normally, only one person would do. I don't think it's surprising that that one person dislikes the idea.
The argument that the designers (/entrants) benefit isn't anything other than disingenuous posturing. Crowdsourcing doesn't give many people an 'opportunity' to try something new - it provides the client with cheap design. There's a very clear motivation behind providing design in this way, and the designer is always going to lose out.
So let me get this straight: Gap first hires someone to design a logo, and it's universally panned by the design community. They then ask the community "if our new logo is so crappy, why not see if you can do better?" Then, the design community bitches at Gap for not hiring someone to design their logo? Does this seem a bit odd to anybody else? Also, it's hard to bitch when your whole career depends on something as s…
Designers hate change (most redesigns are going to get panned). But they hate crowdsourcing way more. They were bitching in the first instance because they wanted to keep the old logo, not that they wanted the community to redesign it.
Also, logos for a brick-and-mortar store aren't like logos for a webapp (which a design rookie could do). The logo isn't just going to go on the front of the store, it's going to affect all of the materials in the store — bags/ads/signery/etc are going to be redesigned. Designing a logo as well as the entire branding scheme of the store is vastly different than sticking a cool pic next to a cool font.
Earlier quoted context omitted.
The "designer" gets a little bit of scratch and exposure they never would have gotten otherwise. The "client" gets a design that meets their budget, and which is likely to be much better than what a professional designer would do for the same price. Who's losing out here?
> and which is likely to be much better than what a professional designer would do for the same price Why would you think a novice on the web with Photoshop will automatically do better than a professional with experience and who is looking beyond making a cool design? Logos aren't just pieces of art — they also brand a company. Crowdsourcing will never match a professional brand designer.
I sincerely hope that the entire Internet is being trolled by The Gap on this one, given that the alternative is entirely depressing.
Either that or this logo is legit, meant to last, will work on consumers, and in turn will reduce designer's hourly rates around the world. :)
Posts like this seem like the designer equivalent of the music labels spending years complaining about how sharing music is wrong and trying to put the "evil" back in Pandora's box, while millions of people merrily continue to download music off bittorrent anyway. The reality of the internet is that people can easily solicit work on spec from thousands of designers, and they will get good stuff in return. Will it be…
Just like the proliferation of cheap musical instruments diluted the value of the "pro" rock'n'roll bands. Nowadays any random dude with a cracked version of Illustrator can call himself a designer. And, they will be able to generate designs as good as 90% of the designers from back in the day. (See Sturgeon's Law). Only ability with scissors and glue and an expensive drawing table are no longer a requirement. For a…
The problem with gap is they went away from who they are and they're trying to sell an untrue story. Using a minimalist font like American Apparel as an attempt to be "hip" is clearly bullshit to everyone. But again it has nothing to do with the tool, rather its about the concept and thought behind the graphic and that is where Gap has slipped.
I’ve redesigned your logo. It’s behind the post-it above. It’s unbelievably good. Fantastic, even. I’m convinced it’s what you need. aaaaaaand it turns out to be crap. Your policy of 3 (or whatever) "redesigns" turns out to give me 3 more crap designs and then, according to the contract, I have to pay you anyway. I spent $5,000 like that. Never again.
Posts like this seem like the designer equivalent of the music labels spending years complaining about how sharing music is wrong and trying to put the "evil" back in Pandora's box, while millions of people merrily continue to download music off bittorrent anyway. The reality of the internet is that people can easily solicit work on spec from thousands of designers, and they will get good stuff in return. Will it be…
With internet and social media, companies can interact with designers much more effectively and fewer designers are needed to do the same amount of work.
So the supply side from designers is high, while the demand side is low. So the consumers can pay arbitrarily low rates. Once the not so good designers and designers who do other things just as well (high opportunity cost) move to other streams. The supply side would start having a higher say.
I researched your customers. Talked to a variety of them, in fact. Asked them not only about The Gap, but about their own lives. Their needs. Anxieties. Their thoughts on the future. I took all that into account. I also interviewed employees in a few of your stores. (They’re quite dedicated, you know.) I asked them how they felt about the company and about their interactions with customers. Because customer service m…
It's not pretentious, it's just what happens with a big budget rebrand. I don't know if I can explain my take on all this that well, but I'll try: You can either do something at one level, playing off gut-feel/fairly safe assumptions and get it 80% right, or spend 10 times as much, do research and maybe get it 95% right. That said, in an argument, designers will talk about all those lovely theoretical things they wer…