Can you show us the Facebook Ad placement and the article you sponsored?
Would be very interesting
How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
81–90 of 108 posts
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#82Earlier quoted context omitted.
Why would you assume so?
Not the parent, but just a few thoughts: He is the CEO of a technology company. The necessary knowledge about the existence of content blockers as well as the technological literacy to set them up is probably a given. He also probably has a high value attached to his attention, given that he is in quite a power position. This, I'd argue, would make a greater reflection of media habits more likely. Additionally there…
We are many people that don't use adblock because we don't want to, not because we don't know how to.
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#83Earlier quoted context omitted.
Not the parent, but just a few thoughts: He is the CEO of a technology company. The necessary knowledge about the existence of content blockers as well as the technological literacy to set them up is probably a given. He also probably has a high value attached to his attention, given that he is in quite a power position. This, I'd argue, would make a greater reflection of media habits more likely. Additionally there…
We are many people that don't use adblock because we don't want to, not because we don't know how to.
That is true, I did not want to deny that.
However I think that it is not very speculative to say that, if more people knew about content blocking, more people would block unwanted content. My intention behind assuming his knowledge/competence was only meant to exclude nescience from the list of potential reasons for him to not block content.
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#84I did this with the CEO of Breather. Back then, you could target based off of employer, job description, school, and interests. You could also make these target options mutually exclusive—which, in the case of Breather CEO Julien Smith—meant an audience of 1. My unlisted Medium post got 1 read. Felt like a damn king when it worked. Cost me (I shit you not) 20 cents to pull off. Epilogue: I quoted him too high, and di…
I simply sent him a well-worded cold email. Worked well enough for a response and a discussion. (Nothing came of it for me, either.)
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#85Earlier quoted context omitted.
Nearly 20 years. I learned by attempting to do things that were kind of ridiculous. Like building a large scale general web search engine with hundreds of millions of pages (that was a lot in 2004) using 30+ servers in my townhouse. Go build something ambitious and you will learn how to put it all together!
I'm curious then, do you know on what basis they made the decision that you did not have enough experience?
They wanted someone that had been head of search at a large company.
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#86Here’s how i did something similar a few years ago, using Linkedin ads:
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#87Earlier quoted context omitted.
Chris got Steve's attention but never worked at reddit[1], Nina got Brian's attention[2] but never worked at Airbnb[3] and Feross got Chad's attention[4] but never worked at YouTube[5] even though TechCrunch jumped to report he accepted the job[6]. None of them was actually ever offered one. Make what you want of it. [1] https://news.ycombinator.com/item?id=17110763 [2] https://twitter.com/bchesky/status/590561521576…
not sure what to make of it to be honest. they showed resourcefulness, which is good. but there's more to being a good employee at that. esp at a startup beyond a certain scale.
Would Reddit still be considered a startup?
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#88Earlier quoted context omitted.
How many years have you been at this? How do/did you learn the more architectural problem solving skills? I ask because I am pretty skilled technically, but only down in the weeds. Reading your blog post about the two techniques and how to combine them, I can understand, but I would not come up with this myself.
Nearly 20 years. I learned by attempting to do things that were kind of ridiculous. Like building a large scale general web search engine with hundreds of millions of pages (that was a lot in 2004) using 30+ servers in my townhouse. Go build something ambitious and you will learn how to put it all together!
Ok, I have 6 years, so that makes me feel better.
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#89> [Hacker News] is an amazing community, built off an early version of Reddit, and run by Y-Combinator (which incubated Reddit way back when)
I just scanned wikipedia, first version of reddit was from 2005, and first version of hacker news was 2007.
I always thought PG wrote the code for Hacker News, does that imply that PG helped write the first (Lisp) version of reddit before Aaron Swartz rewrote reddit in Python?
Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit
#90Earlier quoted context omitted.
Individual contributor can still be management, but in this case the position often means others matrix and not directly report ib to you. Influence, threat, or use magic wands to get things done.
I didn’t understand a single thing you just said.
Basically it involves promoting synergy and a lot of blue sky thinking.