Earlier quoted context omitted.
Yeah this looks more like a defensive move than an opportunitistic marketing opportunity as OP framed it to be.
¿Porque no los dos? When you say this is why we've been calling for everyone to take it slow that's a defensive move. When you say your setup would have detected her a second before the impact, that's an opportunistic marketing opportunity.
It's all defensive. In this case, the interests of the companies and the interests of the users are aligned.