Considering the over-the-top language ("a game changer for the computing industry") and questionable or imprecise comments like, "[it] allows representation of real numbers accurate to the last digit" (um, who reads that without thinking of irrational numbers?) it sounds too much like a sales pitch and not like serious research. I could be wrong, but based on the similarities to interval arithmetic everyone has alrea…
it's a journalist writing the article, they want clickbait.
Moreover, these are clearly marked quotes from the press release and the patent. Maybe this technology doesn't merit an article. But if it does, quoting the inventor is exactly what one expect from coverage. Note that it does invite scepticism, starting with "claims" in the headline.
This gratuitous hatred of journalism is seriously getting out of hands.