Josh Marshall just now: "Announcement to publishers who reshaped business models around Facebook. Bye." https://twitter.com/joshtpm/status/951615904760172545
Twitter did the same thing to devs using their API to make apps.
Facebook Overhauls News Feed to Focus on What Friends and Family Share
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Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#82Earlier quoted context omitted.
If it's bad for journalists and advertisers then it's good for users.
It's only bad for media companies who use pretty awful tactics to get eyeballs. The trick is really to stop worrying about clicks to your site and focus on good content that people will engage with (share, comment, like, whatever). If it's good content people respond well to it and will seek out your brand. You see the same thing with the savvy companies on Instagram/Snapchat/etc It's only bad if you're essentially a…
Facebook has a metric they use to determine if they're going to show people your post, and it has to do with the first few people who see it. If they see it and don't interact with it, it disappears and no one else will see it.
That really reinforces clickbait, but it also makes sure that you absolutely need those first few impressions to really count. Good content doesn't matter if the algorithm keeps it hidden.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#83Earlier quoted context omitted.
0
The context there is important there. He didn’t call them dumbfucks for using Facebook, but made the observation that a small subset that work at the school newspaper are dumbfucks. Not saying it’s right, but that quote is taken wildly out of context all the time.
Here's the quote. I don't see how it is has anything to do with newspaper people. He says "anyone at Harvard."
> Zuck: Yeah so if you ever need info about anyone at Harvard
> Zuck: Just ask
> Zuck: I have over 4,000 emails, pictures, addresses, SNS
> [Redacted Friend's Name]: What? How'd you manage that one?
> Zuck: People just submitted it.
> Zuck: I don't know why.
> Zuck: They "trust me"
> Zuck: Dumb fucksRe: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#84Earlier quoted context omitted.
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The context there is important there. He didn’t call them dumbfucks for using Facebook, but made the observation that a small subset that work at the school newspaper are dumbfucks. Not saying it’s right, but that quote is taken wildly out of context all the time.
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Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#85"Sharing" is spamming. I'm interested in what my friends write . I have little interest in what they share , especially if it's commercial content.
I agree. I've unfollowed so many friends because they are basically little machines designed to share everything they see on Facebook. I'm missing tons of moments from their lives and it gets awkward when my brother asks me if I saw his Facebook post the other day, but man I wish I could choose to see written posts but not shared posts.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#86Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#87I am very surprised by the general vibe in here that FB are doing this for the users or to promote responsible social networking. IMHO They poisoned the well by disrespecting their users [1] and are now trying to undo the damage. Just like Apple were very sorry after they got caught slowing iPhones.
[1] https://www.inc.com/jeff-bercovici/facebook-sharing-crisis.h...
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#88I very much hope this isn't just words. The core problem, IMO, is that content that makes us angry, anxious or jealous is a much better driver of clicks than content that makes us happy. I'm sure Facebook knows this. If they really mean it, they'll accept that they will make less money as a result of this change. It would be the right decision in the long term, but the short term will hurt.
> content that makes us angry, anxious or jealous is a much better driver of clicks than content that makes us happy
This might be true. Or it might be a belief we formed to explain Facebook's behaviour, and we now need to start updating our beliefs.
Anyway, assuming it is true, Facebook still must balance two things: (a) get clicks from your existing users (b) get and retain users. In their halcyon days they could take (b) for granted. Perhaps now the market demands some humility from them?
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#89Mark Zuckerberg's post on this change: https://www.facebook.com/zuck/posts/10104413015393571 Facebook press release: https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-...
>we will also prioritize posts that spark conversations and meaningful interactions between people.
Ugh... Lately I've had posts from weeks ago sticking to the top of my news feed. It gets really old logging in and seeing exactly the same content day after day, especially knowing things are happening and people are posting but I'm not seeing it.
What we need is more fine-grained filters, Mark. Not your prediction algorithms.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#90Wait, Facebook cares about engagement between people instead of between people and ad-supported lowest common demoninator content? Could have fooled me over the past several years. I’m really cynical about FB but it really has earned it. I hope it becomes more useful, because for me their original value proposition to users was great but has totally lost its way as they’ve monetized.
Yea, at this point I'd be willing to pay $10/month for a social network that respected my privacy, didn't bombard me with ads, and just generally treated me as a customer , rather than product . The trick of course is convincing anyone who isn't me to pay :) Heck, maybe it should be a non-profit.
It was called app.net, and it went out of business a few years back because no one wanted to pay for it.