Someone needs to put a stop to this bad meme... On social media, advertising is not an endorsement of the content. This might be the case for traditional media, but social media is different. Advertisers and platforms need to recognize the difference, to accept the lack of control over user-generated content as a feature, and to push back on unfair criticism. But perhaps their real goal is increasing their control ov…
"This might be the case for traditional media, but social media is different. " Please explain. Unlike "traditional social media" Reddit is organized into "like-minded" or themed mini-communities. Advertisers certainly know the type of content posted to these communities.
The whole point of social media is for users to generate the content and to decide for themselves what makes content good or bad. In the past, advertising would fund the service, targeting specific demographics. It was never seen as endorsement of specific content.
Now advertisers want to start dictating the terms, to decide what specific content they approve of. Social media starts to look like traditional, sponsored, top-down media. This defeats the whole purpose.
Social media is selling out, and we are mistakenly cheering this on as a good thing.