Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Google AMP is bad for e-commerce

thirtybees.com

Post reply on HN
Print view View original

81–90 of 159 posts

Re: Google AMP is bad for e-commerce

#81

Post by Pxtl »

superkuh wrote: post #76
roneythomas6 wrote: post #15

Earlier quoted context omitted.

Cloudflare provides AMP cache. If you don't want to use Google CDN.

Cloudflare's AMP cache is even worse. If someone goes to a website behind/rehosted on Cloudflares AMP that has a link from that site to a third party site (say, yours or mine) that third party site will be spidered and also rehosted on Cloudflare AMP. Then when someone goes to the intentionally Cloudflare AMP site and clicks through to your site your actual domain never gets the hit. Instead all traffic remains withi…

Get a lawyer. They're copying your content and misrepresenting a link to their site as yours.

Re: Google AMP is bad for e-commerce

#82

Post by Navarr »

cramforce wrote: post #58

"AMP does not allow for use of forms". This is wrong https://www.ampproject.org/docs/reference/components/amp-for... …and similarly the rest of the article seems badly researched.

The biggest key to me was the complete ignorance of why a pagespeed might be higher despite "overall load time" being slower.

Perhaps, author, because of how those pages are painted

Re: Google AMP is bad for e-commerce

#83

Post by kuschku »

cramforce wrote: post #79
kuschku wrote: post #67

Earlier quoted context omitted.

There is no AMP carousel at the top of the page? Are you sure? This is the ranking boost mentioned: http://i.imgur.com/KsSmYH8.png "Top stories" relevant to the search are shown, even if they’d otherwise be on page 10 or worse of the actual search. Any AMP page can end up there, but only AMP pages. This is a ranking boost.

The carousel ranks in position one if it is determined to be the best result. It can rank way below. https://www.google.com/search?q=facebook is a good way to see that. Original article was about e-commerce. The Top Stories carousel is not relevant to e-commerce since it only contains news articles.

> It can rank way below. https://www.google.com/search?q=facebook is a good way to see that.

It ranks at #2. With articles that otherwise end up at #14 (just checked).

That’s a 12 place ranking boost. You can’t get that anywhere else.

> Original article was about e-commerce.

You’re competing with ebay, and ebay uses AMP on all pages so that they get the #1 spot with the carousel.

Re: Google AMP is bad for e-commerce

#84

Post by hdhzy »

kinkrtyavimoodh wrote: post #23

Despite understanding and largely agreeing with the concerns against AMP Cache that get discussed any time an AMP article gets posted on HN, I cannot stress enough on how relieved I feel to see the lightning icon next to a mobile search result, especially on my now aging phone. Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impo…

> Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impossible that I'd be able to reach the actual content of a non AMP site in the first 5-10 seconds of clicking on its link.

Or just use Firefox for Android with uBlock extension and Reader Mode. No, it's not perfect but doesn't require parallel internet (Google's) to function.

I hope AMP meets the same fate as other Google's "works best in chrome" techniques such as PNaCl. Maybe we'll get something standardized out of it like PNaCl was replaced with WebAssembly?

Re: Google AMP is bad for e-commerce

#86

Post by squeaky-clean »

roneythomas6 wrote: post #14

Why would you build your whole site on AMP??? Please read this before think about build AMP. https://www.smashingmagazine.com/2016/12/progressive-web-amp...

Because many managers hear "AMP gets boosted in search results and a special icon" and stop hearing anything after that. The number of times I've had to tell people "No, you can't do that with AMP" is crazy.

Re: Google AMP is bad for e-commerce

#87

Post by vanadium »

anon1385 wrote: post #37
kinkrtyavimoodh wrote: post #23

Despite understanding and largely agreeing with the concerns against AMP Cache that get discussed any time an AMP article gets posted on HN, I cannot stress enough on how relieved I feel to see the lightning icon next to a mobile search result, especially on my now aging phone. Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impo…

I think that the fact AMP sites are faster than the average site is exactly what makes it so dangerous. Obviously there are plenty of sites out there that aren't bloated up with javascript and ads, but Google doesn't offer any way to identify that in the search results. The only reliable indicator of site speed is the Google AMP Cache logo. So naturally users will consciously or otherwise favour clicking results with…

Well, here's an interesting data point to dig through insofar as AMP performance is concerned: http://www.webpagetest.org/result/170816_7R_b596415003dabf34...

Average Guardian article.

Re: Google AMP is bad for e-commerce

#88

Post by vanadium »

ehsankia wrote: post #73
ucaetano wrote: post #9

The author seems to completely misunderstand the point of AMP. It was never designed or created for dynamic, interactive content, especially e-commerce. This is like complaining that a hammer is bad for driving screws.

Doesn't eBay use AMP? The issue is how you use it. I believe eBay uses it for the entry product page, and then any subsequent hit goes to the website itself.

Same for Reddit; it's a heavily abridged version of the post with maybe 5-10 comments. Then when you actually want to read the comments...you end up on full-scale Reddit instead of just going there in the first place.

I'm really not sure what I'm supposed to be getting out of these sorts of implementations if I'm in "researcher" mode.

Re: Google AMP is bad for e-commerce

#89

Post by dimal »

kinkrtyavimoodh wrote: post #23

Despite understanding and largely agreeing with the concerns against AMP Cache that get discussed any time an AMP article gets posted on HN, I cannot stress enough on how relieved I feel to see the lightning icon next to a mobile search result, especially on my now aging phone. Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impo…

The crazy thing is that content websites insist they need dozens of ad and analytics libraries on every page because otherwise, how would they monetize their site? So, they create a crappy experience, realize it's crappy, then switch to AMP, getting rid of all the libraries they supposedly "needed". They could just remove the cruft themselves and cut out the middleman.

Re: Google AMP is bad for e-commerce

#90

Post by gertef »

cramforce wrote: post #78
rhizome wrote: post #66

Earlier quoted context omitted.

Not even for Google News purposes? That's 90% of the AMP links I see.

Was talking about Google Search. Don't know about News. But the original article was about e-commerce.

What if your ecommerce is fronted by news or blog?
Post reply on HN