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Snap sold fewer than 42K Spectacles, down 35% in Q2

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Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#81

Post by [deleted] »

slackoverflower wrote: post #67
vm wrote: post #37

Earlier quoted context omitted.

They're doomed by the slow UX for uploading: 1) record w/o really knowing how the content is coming out (it's like stepping back into the Kodak age after using an iPhone for 10 years), 2) open Snap app, 3) reconnect the Bluetooth for 1-2 min because the connection is crap from the glasses to my phone, 4) upload all the videos from my glasses which takes another 1-2 min, 5) select specific video snips to share, 6) sel…

I don't think your the target audience. Snapchat UX is amazing and an entire generation uses for all communication purposes. Facebook of OUR time.

[deleted]

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#82

Post by ramy_d »

brazzledazzle wrote: post #71
slackoverflower wrote: post #67

Earlier quoted context omitted.

I don't think your the target audience. Snapchat UX is amazing and an entire generation uses for all communication purposes. Facebook of OUR time.

The UX might be good but I've heard nothing but complaints about the app quality from teenagers and that's on iOS. They are starting to straddle snap and Instagram.

It's been pretty great on android for me ¯\_(ツ)_/¯

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#84

Post by vm »

slackoverflower wrote: post #67
vm wrote: post #37

Earlier quoted context omitted.

They're doomed by the slow UX for uploading: 1) record w/o really knowing how the content is coming out (it's like stepping back into the Kodak age after using an iPhone for 10 years), 2) open Snap app, 3) reconnect the Bluetooth for 1-2 min because the connection is crap from the glasses to my phone, 4) upload all the videos from my glasses which takes another 1-2 min, 5) select specific video snips to share, 6) sel…

I don't think your the target audience. Snapchat UX is amazing and an entire generation uses for all communication purposes. Facebook of OUR time.

I meant the upload time for Spectacles, not sure if we're talking about the same thing? The UX for the Snap app is great. I was the most active Snap user I knew up until recently (hence why I have Spectacles)

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#85

Post by rosstex »

pavlov wrote: post #6

Based on my brief exposure, Spectacles is a very polished product. Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech: the purchase experience at a super-cute vending machine that displays a rendering of the glasses on your face; the yellow carrying case that doubles as extra battery for the glasses; the effortless installation experience; even the round video that invites…

Spectacles, the Juicero of photography.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#86

Post by gscott »

rch wrote: post #31
pavlov wrote: post #6

Based on my brief exposure, Spectacles is a very polished product. Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech: the purchase experience at a super-cute vending machine that displays a rendering of the glasses on your face; the yellow carrying case that doubles as extra battery for the glasses; the effortless installation experience; even the round video that invites…

The whole Spectacles concept is gimmicky, including the vending machine aspect, so it doesn't really matter how well executed the 'experience' was. They need to allocate their capital to people who have better ideas.

They needed to give those away like AOL did with discs.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#87

Post by adjkant »

drzaiusapelord wrote: post #48
HillRat wrote: post #39

Earlier quoted context omitted.

Influencer demos skew highly female, so I can't say I'm surprised -- Snap isn't selling to the total market so much as trying to get traction through high-influence users. It's a strategy that requires time, patience, and careful execution, but has the potential to normalize something that Google rather famously failed to do so (and potentially poisoned the concept) with Glass.

Ironically, my wife wouldn't be caught dead in these partly because she has her own defined style and partly because she's not into gadgets like I am, but I would buy them like I wrote above for vacation-esque purposes. Sounds like it was a flop regardless, but I do think the 'techy dad' market is viable at the right pricepoint. Not sure how the social aspect would work out, but if it had a red LED running when it wa…

They have very clear circular lighting animations that play when they are recording - more noticeable than a red light actually.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#88

Post by ghthor »

losteric wrote: post #68
nrhk wrote: post #35

Earlier quoted context omitted.

Frictionless sharing of your life with the people who matter to you. We've continuously reduced the friction it takes to share experiences with one another, spectacles is another step in that direction.

In my experience, the lack of friction has not been a positive... meaningful experiences and events are reduced to social media spam. Quantity over quality. As a producer and consumer, I prefer the pre-FB days because the bar was high.

The moments are extremely meaningful when I use my spectacles, because I experienced the moment too the fullest while I took the snap. It's so effortless that it never feels like spam when I upload the clips.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#89

Post by ghthor »

Splendor wrote: post #15

42K is low but the product appeals to a very small segment of consumers: Snapchat users, who don't wear prescription eyeglasses, who happen to have a face shape complimented by the single size/style of Spectacles.

Was easy to get prescription lenses for mine. Lenses cutter in Rochester cuts all kinds of strange lenses types.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#90

Post by dsacco »

pavlov wrote: post #6

Based on my brief exposure, Spectacles is a very polished product. Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech: the purchase experience at a super-cute vending machine that displays a rendering of the glasses on your face; the yellow carrying case that doubles as extra battery for the glasses; the effortless installation experience; even the round video that invites…

I agree. I'm not a Snapchat user and generally dislike the app. But I have the Spectacles and recently took them to a trip to Six Flags to record point of view videos on a bunch of the rides. It was really fun, and I even installed the app so I could transfer the videos to my phone.

I also agree that the product design is excellent. There is absolutely a polish to the Spectacles that makes them enjoyable to use.

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