This is stupid. Really. Here we are in a world where the companies that own the assets (you know, the things that cost a lot of money) are worth less than the things that don't own anything. This doesn't seem "right" or "fair" in the sense that Priceline should be a middleman, unable to exercise any or all pricing power because it does not control the assets producing the revenue. I wonder how long this can last?
Additionally, comparing hotel pricing does put major pressure on prices, as most travelers know that they want to stay in the most reasonably priced hotel with a certain number of stars.