Amazon Echo Look

With the Alexa they were able to get around the always on monitoring . Not sure about this device but it feels like that Amazon is making things palatable to the consumer like . It's like a consumerist Brave New World.

I kinda wonder how well this will work. My experience with the echo is that it understands my voice and questions very poorly, far worse than Google's assistant on phones. I've never tried google home.

I guess identifying a person in a photo and checking if colors and patterns are "in" is easier than NLP. Certainly won't have feedback on fit though.

Harder to hang on a wall, though.

There's a lot of negativity here. And maybe all of you are right. But it would be interesting to think of the most positive , imaginary scenario:

1. Amazon builds the service such that brands loose their power. All the negative psych/social phenomena of brand culture are gone, and with it, btw , all the ads.

2. High security + physical on and off switch make for an improved privacy situation , especially if you consider the current state of webcams.

3. Amazon builds the style consulting service as a positive service, consulting with feminists and psychologists, not using dark patterns, but to the opposite, using empowerment regarding bodies, etc.

This may also building a fashion social network focused on positive feeling, maybe by limiting to the close social circle, or something else, because the goal here isn't attention, like facebook.

4. That service would be good, it would really help women look their best.

5. Clothes become more affordable.

Now, if Amazon could do all of this, it would be really great for their business, so why wouldn't they try ?

It just sounded like a late April joke. It was also released around this time.