Cute title but the post didn't really address either reasonableness or effectiveness, but mostly claimed that the potential has not yet been realized. It's a pet peeve of mine to see these hackneyed joke titles referencing famous papers, "considered harmful" is another case in point. Let's just stick to descriptive titles.
It is a modern disease of CS and related areas. They think it is better to be "cute" than descriptive, as a way to attract attention.
You can argue that this class of jargon is exclusionary or not. Agre, at UCLA, for example took the position that jargon was inherently a tool of dividing up groups into "in and out" (ironically he himself, with an MIT PhD, was very much in the in group).
I tend to consider jargon just a tool like any other, typically valuable because you can save a lot of time and gain clarity by saying "O(n^2)" or "trie" and assume your reader understands it.