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Not sure Apple fits the description here.
This is the problem: Apple has just lost user trust with this one.
All they ever needed to do was have something like the pre-cylinder Mac Pro: something PC-like. A case with replaceabl parts and lots of expansion slots. That's it.
Have any Mac Pro users long since moved on to Windows (or even Linux) or gone down the hackintosh route? Who is going to trust the Mac Pro at this point?
Earlier quoted context omitted.
I think Gruber addresses this pretty well: they already took the silent approach, but it was becoming unsustainable with their pro market, whose needs were not being met. If they just did a small hardware bump, they'd be projecting that they'd given up on the pro and they'd lose a lot of loyalty and goodwill. People can only wait so long so this info helps to keep them interested and bring the term "Apple" back into…
Missing the point though. It's not just the hardware, it's the trust. A lot of pros will be thinking "So why should I buy New MacPro if they're only going to let the line stagnate again?"
This is an incredibly weird thing... Inviting a bunch of bloggers into a room and saying that they're sorry, but they have great stuff down the line? It feels incredibly un-Apple.
Very. I think it speaks to the fear they have over losing this market and the incredibly bad reaction they'd have if they'd simply released the weakly updated Pro without further explanation.
For Apple, that normally is "you're holding the phone wrong."
a pro machine that demanded placement on your desk, not under your desk ... and that's how Apple lost the professionals. The desk is a clean space for a huge monitor / keyboard / mouse, and MY work. It's good to make a workstation that looks nice, but it's ten times as good to make one that's flexible and powerful. The only people who want that workstation on the desktop are the designers at Apple, and stroking your…
The Osborne effect is a term referring to the unintended
consequences of a company announcing a future product,
unaware of the risks involved or when the timing is
misjudged, which ends up having a negative impact on the
sales of the current product. This is often the case when a
product is announced too long before its actual
availability. This has the immediate effect of customers
canceling or deferring orders for the current product,
knowing that it will soon be obsolete, and any unexpected
delays often means the new product comes to be perceived as
vaporware, damaging the company's credibility and
profitability.Interesting that VR get's a mention there. Federighi chooses his words carefully, and they're aware of the rumours surrounding Apple and VR.
a pro machine that demanded placement on your desk, not under your desk ... and that's how Apple lost the professionals. The desk is a clean space for a huge monitor / keyboard / mouse, and MY work. It's good to make a workstation that looks nice, but it's ten times as good to make one that's flexible and powerful. The only people who want that workstation on the desktop are the designers at Apple, and stroking your…
I still remember the flame wars of desktop vs towers. :)
a pro machine that demanded placement on your desk, not under your desk ... and that's how Apple lost the professionals. The desk is a clean space for a huge monitor / keyboard / mouse, and MY work. It's good to make a workstation that looks nice, but it's ten times as good to make one that's flexible and powerful. The only people who want that workstation on the desktop are the designers at Apple, and stroking your…
I still remember the flame wars of desktop vs towers. :)