With all the ad blocking technologies that are coming up, I wonder if Google is devising something to counteract these efforts. For instance, since browser-based ad blockers work from what I know by blocking known domain names, couldn't Google create random subdomains and serve the code from a different subdomain every day or even every few hours, as well as change the way their JavaScript and HTML looks? Even someth…
The most promising front against ad blockers is forcing users to access your content with an application you control. That's why more and more websites want you to install their apps (Google search is installed by default on lots of android devices). It's very unfortunate that the incentives of users and content creators / advertisers aren't aligned very well and we will probably end up with most content creators dum…
I guess, for network level ad blockers, I'm not seeing obvious advantages to a program written as an app vs a program written to run in a browser.