Earlier quoted context omitted.
Maybe because... it IS a marketing page? As much as I've also become an apple hater recently because of what they've done to iOS10 and the new macbook pro, I think criticizing a marketing copy for being a marketing copy is not fair.
What are some of the things you hate about iOS 10? I've also disliked a few changes they've introduced, but after spending more time with the OS, I've discovered that some changes were not as bad as I'd initially considered. It was more a matter of getting used to. I guess people don't like changes to the things they've grown accustomed to.
I'm not in love with "click to unlock" either, although the 7 makes it bearable with raise-to-wake (it's just stupid on my 6, though).