Earlier quoted context omitted.
A couple days after Tim Cook stepped into the CEO position, he reversed a Jobs policy and announced that the company would begin matching employee donations to charities. I considered this a fairly classy and subtle way to signal that he wasn't going to lie down on the job (it had been requested many times on company mailing lists). Source: I was on those lists.
As a French person without the culture of corporate donations, I'm both wondering why it was seen as negative that Apple didn't match? Shouldn't they redirect donations to people they prefer?
If you feel that strongly about a charity double your own donation.