Cue all the people who say "Fine, then I won't ever go to Wired's site again." That's kind of the point, you know.
No. They hope to force people to turn off their ad blockers.
How Wired Is Going to Handle Ad Blocking
81–90 of 390 posts
Re: How Wired Is Going to Handle Ad Blocking
#82Earlier quoted context omitted.
Since they aren't making any money from your visits to their site anyways I doubt they will be losing a lot of sleep.
That is quite the paradox, isn't it... If they lose significant eyeballs, they can't charge a premium for the ad space. With less premium, they make less money. With less money, they can't write the articles. At least with ad block and non-adblock eyeballs, they could say we get "XXX"k traffic per day/month/year. Less traffic overall will be bad in the long run.
Not to mention they lose all the viral follow-on effects. If Jane never reads another article of theirs, then Jane never shares another article of theirs, and never refers a new reader or subscriber, and on goes the cascade multiplied by however many people stop reading. They end up cutting off their own oxygen.
The people commenting here that Wired doesn't need to care about ad-blocking readers, are entirely ignoring this critical element. It's a big component of how new people get introduced to Wired.
Re: How Wired Is Going to Handle Ad Blocking
#83Cue all the people who say "Fine, then I won't ever go to Wired's site again." That's kind of the point, you know.
While there may be some benefit to avoiding free riders, that definitely is not the goal. The goal is to hopefully prevent some new installs of ad blockers with a hope that some of those existing free riders disable their ad-blockers on Wired or pay a subscription.
If that was the goal then they went about it in a piss-poor way. The problem is not the ads, the problem is the tracking.
Re: How Wired Is Going to Handle Ad Blocking
#84I subscribed to their iPad magazine publication for the last several years in an effort to support them. That weighs in at USD$25/year off memory (NB: non-US subscribers get screwed for print delivery), which I felt was fair given I minimially read the magazine itself and just browse their site sometimes, e.g. when an article is linked from here or I see one on Twitter.
I would've hoped there would be some acknowledgement for their magazine subscribers, both digital and print. Certainly for print, which costs significantly more, but even for magazine subscribers who've been around for a number of years.
Re: How Wired Is Going to Handle Ad Blocking
#85> No tracking Isn't having an account a form of tracking?
Compared to what ad networks do I'd say no.
And this is where wired missed the boat here, the article should not have been titled 'how wired will deal with ad blocking' but it should have been 'how wired will deal with tracking'.
Re: How Wired Is Going to Handle Ad Blocking
#86Earlier quoted context omitted.
Micropayments would allow me to pay $1 for those articles viewed, or maybe even $5. The difference is that this would not require me to do anything else besides viewing the page, just like on the old prestel networks. But there the 'central authority' was the phone company and the whole tracking saga means that if you want to hit a large enough fraction of the ad blocker users that you'll have to take that scenario i…
All the enthusiasm for micropayments is from people who want to collect micropayments. There is little or no consumer demand for the ability to pay them.
They haven't found a killer app yet. This seems like a ripe moment for them to shine. I'd be all over micropayments like a cheap suit if it let me read any article on any service I wanted, ad-free.
Re: How Wired Is Going to Handle Ad Blocking
#87Earlier quoted context omitted.
That is quite the paradox, isn't it... If they lose significant eyeballs, they can't charge a premium for the ad space. With less premium, they make less money. With less money, they can't write the articles. At least with ad block and non-adblock eyeballs, they could say we get "XXX"k traffic per day/month/year. Less traffic overall will be bad in the long run.
I hope you did not think that the advertisers aren't capable of running a little estimation program on all those clicks going 'in' to wired that did not result in the displaying of an ad tag? If there is any party that is aware of how many people on wired's web property are running an ad blocker it is the advertising networks. Wired is not telling them that they get 'XXX'k traffic per time unit, they're being told wh…
I hope the advertisers realize that we have not even come close to hitting a critical mass of people that install adblockers in the first place. I am amazed by how many people don't run adblockers. I tell everyone I know to run them... Remember it is only 1 out of 5 right now... It will be much higher as the tech illiterate are taught how to install them.
The truth is, I can always just go outside. Go for a run, Go for a hike with my kids... collect some rocks, smash rocks looking for geodes, play catch, play hide and go-seek, cook, drink. All will be much better than me sitting on my computer reading articles on Wired.com
Re: How Wired Is Going to Handle Ad Blocking
#88Earlier quoted context omitted.
Well, then I have to take issue with this. Who are you to say what the grandparent is cognizant of or not? I for one do definitely not need advertising to tell me what I need, if I need advertising to tell me then I did not need it . > And who are you to make that call for anyone other than yourself? The call was made on behalf of at least on other person, but in fact that suggestion was never made in the first place…
While I generally hate being advertised to, there are certainly times when advertising has shown me things I didn't know existed but wanted to buy as soon as I did. Especially in the case of books.
I don't think we are using the word 'need' in the same way.
Re: How Wired Is Going to Handle Ad Blocking
#89Earlier quoted context omitted.
Your comment doesn't make any sense? Don't view ads. Wired doesn't care about you. You contribute nothing back anyway. So by making it a little harder, at least some of those people with morals will be pushed in the right direction to pay or white list ads for free content.
"Wired doesn't care about you." isn't true at all. Just because a person who is blocking ads may not generate any revenue directly, they may share the article with someone who doesn't block ads. Losing 20% of their audience may have really painful effects on their reader network.
Yup, which would in turn affect their advertising since advertisers generally sites with the most traffic.
Re: How Wired Is Going to Handle Ad Blocking
#90I wonder why content website don't use Canvas rendering in order to block all ad-blockers. You either see the canvas, with ads in it or don't see anything at all. There need to be a compatible ad-network as well. Accessibility is going to be an issue but if you can solve all of that there is a startup idea right there!
Computer vision has made great strides lately; human-level face and object recognition can run on a laptop's GPU in real time. Segmenting a rendered webpage, classifying regions as ad- or non-ad, and overwriting (in a way invisible to your canvas renderer the former, by comparison, is a walk in the park.
The client will always win. Browsers are user agents, not server agents.