Earlier quoted context omitted.
Google found a 0.5 second delay caused a 20% decrease in repeat traffic, that persisted after the delay went away ( http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.... ) Amazon found every 100ms slower the site loaded, they lost 1% in revenue: http://www.gduchamp.com/media/StanfordDataMining.2006-11-28.... Walmart.com found a very large change in conversion rate based on page load times: ( http://www.slid…
> My own customers have seen 4x different conversion rate, when grouped by page load time Was that a controlled test? If just a correlation, then other variables might confound i.e. users from overseas, users with a slow connection, users with a slow computer. Agree with you though!
I'm not in the position to intentionally slow down my customers, so I haven't run a controlled test. Google's test was controlled though.