LOL, is this "native advertising" and is it for the airlines or the companies helping you buy cheap tickets? Airlines are in my experience among the least ethically run businesses: * They will cancel a flight at the last minute stranding passengers because it was "undersold". * They will delay flights for reasons that have no accountability to consumers. * They pass on 100% of the risk of flights being on time to con…
To your last point, I have suspected this for a while. The mere fact that you care where you're seated is a signal that you're willing to pay for the change. Airlines are going the way of ISPs. Monopolies that just don't care how annoyed they make you.
As for the seat. It's not about caring about your seat, because the seats on the flight that sticks out in my mind were pretty much indistinguishable. It was a 2x2 plane and there were like dozens of "empty" seats to choose from even though the flight was over-sold by one person. I refused to pay and then ended up being the one getting bumped (although in this case it worked out in my favor since I got bumped to the next morning and got paid 4x my fare). They do not make it obvious when you're purchasing that you do not have a seat either, they just "skip" that stage and don't give you one. Very misleading.