Earlier quoted context omitted.
Instead of waiting for society to understand and comprehend the medium, those who craft video games work to make their medium more like film or novels or music or other "high" artforms. Yeah, seriously. For hardcore StarCraft fans, the narratives they REALLY care about involve characters such as Greg Fields, Lim Yo Hwan, Lee Young Ho, and Lee Jae Dong; not Jim Raynor and Kerrigan.
Does it really matter, when Blizzard ruined both sides of that equation? The story of the Koprulu Sector is a complete joke, and competitive Starcraft II is one of the biggest gaming letdowns in recent memory.
The most egregious error might be the company not having a genuine designer in charge of the game, which to me seems like a very corporate-y lack of respect for game design. SC2 as a whole was way too conservative. And this is just on the design side, there was greed and short-sightedness all over the place.